In the world of business and investing there are always pros and cons. The same holds true when it comes to investing in a coffee franchise or any other franchise for that matter. The problem is that far too few people sit down and discuss the pros and cons before jumping in with both feet.

Before you make the final decision regarding your coffee franchise future it is a wise plan to take a step back and analyze the benefits and potential pitfalls of your business. The following information should help with overall pros and cons and you can add to your list with details that are specific personal preferences.

Pros of a Coffee Franchise

Excellent potential for low investment and high profits. Most coffee franchise stores have fewer overhead expenses than many retail establishments or even establishments that require a huge amount of money for cooking and storing cold and/or frozen foods. You are also looking at lower costs related to actually operating a coffee franchise with less staff than many other business ventures require.

Having a good reputation for quality, service, and consistency. Building a business is tough period. Building a business and a reputation for quality and service at the same time are tougher still. A coffee franchise eliminates the need to build a reputation if you choose wisely and will bring in profits much more quickly as a result.

Building on a solid business plan. This is invaluable to most business owners just starting out and struggling to find a foothold in the market and in the world of business. A franchise offers the benefit of their experience to new business owners and that is something that a franchise fee just doesn't cover when it comes to value.

Cons of a Coffee Franchise

Having the potential for market saturation. The coffee market is a tough business to break into. Even with an excellent name there is a great deal of competition in this particular field because of the reasons mentioned above. This means you are going to need to be aggressive in your marketing and work hard to be better than the alternatives in the area. This means you need to have a cleaner store, friendlier staff, better music, and other incentives to get more people in the door than other coffee franchise businesses in the area or seek areas that aren't already saturated with coffee cafes, houses, and stores.

You must follow the directives of the parent company. For many who have dreamed of owning their own business and being their own boss a coffee franchise, or any other franchise, is definitely not the way to go. You must follow the corporate directives in order to maintain your status as a franchise store and build upon the capital of the good name of the franchise.

This is only a small sample of potential pros and cons for franchises. You must decide which things you can live with and those you'd feel better leaving behind. Your coffee franchise, if you choose to go that route, will be a long-term commitment. Do not take that commitment lightly.

Coffee Shop Secrets Shows You Exactly What To Do Next!

Obviously, if you have read this far then you are serious about learning how to open a coffee shop or coffee service business. Which is good, you aren't just a dreamer, you are someone who makes their dreams a reality. I promise, the hardest part of opening a coffee shop or coffee service business is the decision to do it.

This course includes the same information we used to create our own Central Nervous System. Coffee Shop Secrets is designed to walk you through the entire process of opening a coffee shop. If you can follow instructions, you can open your own coffee shop!

A few examples of what you'll discover.

• 7 Ways to Get Financing!
• 3 Questions you must know before financing your equipment!
• Real-world market statistics answer the question, "Is there room for me?"
• 4 critical issues to arrange before you startup.
• 80 individual steps you need to take to insure your coffee shop is successful.
• The #1 goal when naming your business.
• How to detemine if you should leave your job.
• When you should quit your job.
• 7 simple ideas for developing your business plan (Central Nervous System).
• A sample breakeven anlysis.
• The marketing secrets which enable rapid growth.
• The single question that can double your profit.
• The absolute best location for your coffee shop.
• A detailed Lease Checklist to ensure you don't forget anything.
• A POWERFUL secret to designing your shop on a shoe-string budget.
• The single most important thing to know when purchasing your espresso machine.
• Where to get the BEST beans.
• What equipment you must have and where to get it.
• How to determine your hours of operation.
• What time you should never close.
• The real secret to a profitable menu.
• 10 low-cost, super-effective marketing methods that create a buzz.
• Discover our best-ever promotional technique.
• How to keep up with the coffee industry.
• The #1 principle that will virtually guarantee your success.
• When to sign a lease.
• When to hire a contractor.
• When & how to hire employees.
• When to begin advertising.
• When to purchase equipment.
• And a lot more......

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