Twitter Retweet Feature Has Begun

Twitter has just begun the rollout of Project Retweet, Twitter’s official integration of the retweet. Retweeting is when a user reshares interesting tweets from his or her friends using the RT syntax (e.g. “RT @mashable”).

According to Twitter, the rollout is occurring in phases, much like the Twitter Lists rollout. We will update this post with screenshots and an update on how it works momentarily.

Project Retweet

August 2009, Twitter announced Project Retweet, Twitter’s plan to officially support the popular act of retweeting as a feature. Currently, users reshare interesting tweets using the RT syntax (e.g. “RT @mashable“). What Twitter intends to do is formalize the process by making retweets a core feature and displaying retweeters underneath the original Tweet.

The upcoming change has sparked a heated debate. Some, like Mashable guest writer Dan Zarrella, are heavily against it, while Twitter’s leadership and others believe it will improve the user experience.

So who’s right? While I cannot foretell the future, I will say this: the current system is broken. The retweeting syntax is all over the place, and it is almost certainly scaring off potential new users to Twitter. A streamlined, cleaner, universal system fixes that problem. That’s why Twitter needed to initiate project retweet, and that is why it will change Twitter for the better.

Source: Mashable (Ben Parr)

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