Dua Kelinci Goes to Real Madrid
PT Dua Kelinci is one of the notable peanut producers in Indonesia. At first, the brand name for the peanut is Sari Gurih with two rabbit images as its logo. Later on, customer always asked for “two rabbits peanut”.
Eventually the name Sari Gurih was put aside and the company in 1985 re-launched itself as “Dua Kelinci” which is Indonesian for “two rabbits”.
From the news of its official website, Dua Kelinci has struck a deal with the famous Spanish club Real Madrid for Sponsorship in Indonesia.
Signing the contract in Madrid, August 2010, were the representatives from Real Madrid Club de Futbol, Real Madrid Gestion de Derechos José Ángel Sánchez Periánez, Manuel Redondo Sierra and The President Director of PT. Dua Kelinci, Mr. Hadi Sutiono.
The Dua Kelinci brand has become the official sponsor for Real Madrid in Indonesia, preceding the massive nation wide promotional activities to ever strengthen both Dua Kelinci as one of the leading snack producers in Indonesia and Real Madrid as one of the best football clubs in the world.
The agreement also marked the first sponsorship deal between Real Madrid and an Indonesian local company, PT Dua Kelinci.
Dua Kelinci Kicks The Ball Event
Following the deal as the Official Sponsor for Real Madrid in Indonesia, Dua Kelinci is organizing a national ball dribbling event called Indonesia Menggiring Bola (literally means Indonesia Dribbling the Ball).
Involving no less than 50,000 participants, starting from Jakarta on January 30, 2011, followed in other major cities like Bandung, Semarang and Surabaya. Indonesia Menggiring Bola will be launched in Jakarta, 29th January 2011.
The kick off will take place at The National Monument (Monas) presenting Luis Figo and other participants dribbling from Monas to Hotel Indonesia roundabout and back to Monas.
Moreover, there will be performance of Indonesian top bands, games, and special door prizes of cub and automatic motorcycles, mountain bikes, and cell phones drawn on the venue for lucky winners
The Special Ones Team at a Glance
Real Madrid is a professional football club based in Madrid, Spain. It is a high-profile club in La Liga Primera aka Spanish Premier League. It is the most successful team in Spanish football and was voted by FIFA as the most successful club of the 20th century.
El Real sometimes mentioned with its nickname Los Blancos, Los Galacticos, or Los Merengues, having won a record 31 La Liga titles, 17 Spanish King Cups aka Copa del Rey, eight Spanish Super Cups, a record 9 UEFA Champions Leagues, 2 UEFA Cups, 1 UEFA Supercup, and 3 Intercontinental Cups.
This club is currently managed by self-proclaimed coach The Special Ones Jose Mourinho. For one of the best football club in the world, El Real has many notable players from time to time, such as Raul Gonzales, David Beckham, Luis Figo, Zinedine Zidane, and Christiano Ronaldo.
Photo: Dua Kelinci, Telegraph.Uk, Soccer Gallery / Text: Indoflick / Dua Kelinci
Posted by Irwan on January 28, 2011